Evaluation question 2

How effective is the combination of your main product and ancillary texts?

All of our products compliment each other by having visual similarities so that the audience can see a clear link. They all include at least one convention of the rap genre. 

The main thing that we kept the same throughout the three products was the colour scheme. The black and white colour schemes mainly appear during the narrative scenes. This colour scheme, suggests there are dark themes within the song, it also represents flashbacks throughout the girls life. The dark colour scheme is also our main link between our products.

I think our ancillary products work well together. As well as the colour scheme being the same, we also used similar fonts as a way of linking our products. The font used for the artists name in the advert has an almost gritty look to it which links back to the grittiness of the video. The font used for the digipak is similar to that of the advert however I like the font used for the digipak as it looks like there is a glitch in the font which could represent the “glitch” in society towards the youth and care system. We decided that we would have parts of our music video in black and white to show it was of the past. The parts that were in colour have been darkened to suit the theme of the lyrics and to also fit the conventions of the rap genre as most rap genre music videos have a dark colour palette.

Before the photo shoot with the artist, I decided to make a billboard using a screenshot from a behind the scenes video. The artist is in fact looking at the building that was once his care home. I wanted the image to be black and white to show that the artist was reflecting his time at the care home.

From our audience feedback, we were told that we needed to add more colour to our products. Therefore we changed the colouring of the digipak slightly so that the products would link more.

Whilst researching existing magazine adverts from artists within the rap genre, I realised that majority of the time, the artists will take up most of the frame and be the main attraction. This is in order for the artist to gain more facial recognition. I decided to challenge these conventions by including a lot more of the background settings. I wanted the artist to be in colour with his surrounding in black and white to show that he had broken free from that bad lifestyle and that he is a different man. This relates back to the music video as we have various scenes of our actress sitting in a park. This can be seen in the digipak as the inside cover features our actress sitting on a park bench.

To conclude, I think our products link together effectively through the use of the dark colour palette, similar fonts and imagery.